Disclaimer: I don’t receive any commission.
I keep paying those “crazy” 30 bucks a month. I don’t usually analyze or “advocate” an app.
Then, why do I do it?
Why Do I Write This Article?
This app has had a deep impact on my life. I’m convinced it can have it in yours too.
I can use it to explain a broader concept: your approach to apps when setting up your PKM.
Who’s Superhuman for?
An app is not developed for everyone.
Example: I know I don’t need SAP or Salesforce to manage my 4 businesses.
Superhuman is not for the elite. It’s just for a defined market niche.
It’s not only for:
- People who manage a huge bunch of emails daily.
- Busy people like CEOs or managers.
It’s also for people who:
- Love aesthetics.
- Enjoy an awesome UX/GUI experience.
I’ve always defended this point: beautiful and deep-thought design equals high-performance.
2 Reasons Why I Bet on This App
I fit on both buckets: I manage a lot of emails, and I love aesthetics.
Reason 1: I see it as an investment, not an expense.
How much is it worth…
- Feeling good?
- My time?
- Moving from hating email (an essential task in my life) to enjoying it?
- Moving smoothly through my emails, without any friction at all?
- Having clarity, open space to think, a non-interrupted flow inside one of my most critical tasks?
- Having a life of relaxation, control, and safety?
I cannot tell you how I’ve improved my life by using Superhuman.
Reason 2: I feel good when I support amazing developers
I’ve been there because I’ve been a developer for 2 decades.
I know how difficult analyzing and developing software is.
I know how easily people destroy your work mercilessly.
What Do I Think About Superhuman Price?
I know price is something to think deeply about before making any step forward.
I did think about it a lot. I concluded it was worth it.
After using the app, I just can say I was right.
I’m crazy enough to state this: I feel happy every time I see my bank account charged with their receipt.
It’s not an expense. It’s an investment.
Approaches You Can Make to Superhuman Price
These are some questions you can ask yourself
- How much is your well-being?
- How much is your time?
- What are the things you spend 30$ a month without thinking about them?
What Else Can I Say About Superhuman’s Crew?
It’s not only the app.
Their customer service is simply unbelievable. I’ve never felt like this after using email for more than 2 decades.
What these guys have done is simply amazing.
What Can I Say to the Critics?
Why don’t people usually criticize the prices of luxury brands?
They usually take it for granted.
They justify it by saying: “man, they’re outstanding. You have to pay for that”.
Why can’t we take that concept to software?
Don’t criticize people who have dedicated blood, sweat, and tears to think on a product and develop it.
Don’t criticize just for the sake of it.
Criticize to improve things.
Takeaways
- Guys, thanks for making this product. I’m proud to support you.
- I’ve always said: if your product is fantastic, price is not an obstacle.
- And if you, dear reader, disagree, the solution is quite simple: don’t buy it.
Photo by Tushar Rathour on Unsplash.